In the heart of Auvergne, near the Allier river and the A75 motorway, Brioude is blessed with a warm and colourful southern ambience that entices people to take their time to wander around the town. 7,000 people live in this hospitable town with a vibrant economy, tourist attractions and dynamic associations. Brioude has a rich historical heritage that includes Saint Julian's Basilica and its contemporary stained-glass windows. Culture, one of the other things that animate the town, also takes pride of place at Le Doyenné, which hosts exhibits of international masters (including Marc Chagall, Joan Miró and Nicolas Staël in 2021). Its verdant surroundings and privileged environment tempt locals and visitors to engage in a wide range of sports, such as hiking, fishing, white-water sports and cycling. Furthermore, Brioude is the hotspot of cycling where "local boy" Romain Bardet was raised.